David Ghys / Edilfin
A CLOSER
LOOK.
Beyond the numbers.
Enquiries, viewings and offers tell you what is happening.
But every property has features, expectations and a context that numbers alone can only partly explain.
A closer look at the professional approach to selling a home on Lake Garda: how presentation, price and buyer expectations affect enquiries, viewings and offers. By David Ghys, a real estate consultant working on Lake Garda since 1995 as part of the Edilfin Group.
Sometimes another point of view is all it takes to see something different. Or to confirm you are on the right track.
01 / The annotated listing
A listing tells the story of a home. But what do readers really see?
Apartment with terrace and lake view
02- Two bedrooms
- Living room
- Terrace
- Garage
Bright apartment with a large terrace overlooking the lake, a living room opening directly outside, two bedrooms and a garage.
03- 01
What catches the eye?
Which feature is noticed first? Does it match what makes the property interesting?
- 02
What expectation do we create?
Do the photographs and description help buyers correctly understand the property's features?
- 03
Who are we speaking to?
Does the listing highlight what matters most to the buyers the property is likely to appeal to?
An example of what we can observe. Every sale has its own story.
02 / Beyond the listing
Context changes the perspective.
The listing is only one part of the analysis.
Presentation and perception
How the property looks, and how it is perceived.
Positioning and audience
Who it is aimed at, and in which market context.
Reactions and objections
What viewings reveal, even when nothing is said.
Time and market
How much the time on the market weighs, and how the area is moving.
03 / The conversation
Let's look at it together.
We can set aside a short conversation about your situation, starting from the signals you have noticed and the information available.
Sometimes something emerges that is worth exploring. Other times the best conclusion is simply to keep going in the direction you have already chosen.
Opens a WhatsApp conversation.